Optimizing images can also help you to gain more visibility through image search and in the SERP image carousel. However, with advancements in AI and natural language processing, you’ll need to think beyond individual keywords. In a world ruled by algorithms, SEJ brings timely, relevant information for SEOs, marketers, and entrepreneurs to optimize and grow their businesses — and careers. Check that your images are sized appropriately for your website and the space you’ve allotted for it. Poor quality images can make your website look less professional, but large files can slow down page speeds. These are headlines and subsection titles that break up and label the text on your page.
This refers to linking to other pieces of content on your site. For example, you’ll notice that many of our blog posts feature related articles in the “further reading” section. For example, one aspect of on-page SEO is using titles and subheadings that include your main keyword. The title shows search engines that your post is likely to match certain search phrases, while the subheadings indicate how much of the topic you’ve covered in the post. On-page SEO is the process of optimizing a webpage for search engine rankings which, in turn, enables the page to gain more website traffic. As the name implies, it includes changes to the page’s content and HTML to increase the search engine result ranking potential.
Instead, we created a guide that covered everything about that topic. We could have published a generic piece of content like “25 Tips for Video SEO” and covered every tip already on the SERP. Staying on top of what’s working right now is your best chance at creating content people actually want to consume. And those links show Google that our content is well-referenced and trustworthy.
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- Andrew possesses strong analytical and strategic skills, particularly in planning SEO strategies for highly competitive projects.
- In fact, many times, you can hear a lot of praise for a tool but it might not fulfill your specific needs as it may fall short in a particular feature.
- For instance, if you’re citing statistics, make sure the site you’re linking to is trustworthy.
- So if your site isn’t search engine-friendly, you’re missing out on a ton of traffic and sales.
Contextual external linking simply means placing outbound links to other sites that add value to your readers. This structure shows Google that you’re an authority on the entire topic (topical authority). This increases the chance that every page in your hub and spoke architecture will rank. It also allows you to target high-competition keywords that you wouldn’t have otherwise been able to rank for. Make sure that all of the external & internal links across your site are working and not leading to 404 pages.
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Luckily, using the information you’ve already collected, you can define the goals and KPIs, which will help you measure the results of your efforts. But what should you consider while planning your site’s journey through the deep search engine jungles? In our guide, we’ll explain the importance of an SEO strategy and outline its main elements.
The best all around plan features up to 150 Stealth AI articles and the full On-Page optimization suite. While most tools will tell you what the competition is doing… Control how much AI content you want on your site and validate articles before you post them. You’ll be able to control the quantity of AI content on your SEO Anomaly website and check the validity of documents before publishing them. With On-page’s built in AI detection, you can scan entire websites for AI written content or use our text scanner to scan individual documents.
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On-Page makes it easy to rank on Google, you’ll wonder how you ever did without it. Enterprise plan features up to 2000 Stealth AI articles and the full On-Page optimization suite. The ultimate agency plan features up to 1000 Stealth AI articles and the full On-Page optimization suite.
URL stands for Uniform Resource Locator and is the address of your webpage. Visitors access your website via a page URL which is found through a search engine, internal link or backlink, or by typing the address into a browser directly. This is one of the more advanced tasks on this on-page SEO checklist. But Google does have a Structured Data Markup Helper that helps you add schema to your page.
Once you identify the three Cs of search intent, you should have a pretty good idea of what type of content Google “recommends” to its users for particular search queries. One of them is looking for linking patterns among your competition so that you can get links from the same websites. Internal links are links from one page on your site to another. They help Google understand what a page is about and boost its authority, which can lead to higher rankings.